Privacy Policy

1. Overview

ETƎRNAL ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website (liveforeternal.com) or place an order with us.

By using this website, you consent to the data practices described in this policy.

2. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, shipping address, and payment information provided when placing an order
• Usage Data: Pages visited, time spent on the site, browser type, and device information collected automatically
• Communications: Messages or inquiries you send to us via email or contact forms
• Browser Storage: We use localStorage to store your age verification confirmation so you are not prompted again on return visits

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Communicate with you regarding your order or inquiries
• Improve our website, products, and customer experience
• Comply with legal obligations and enforce our Terms & Conditions
• Send transactional emails related to your purchase (we do not send unsolicited marketing without your consent)

4. Sharing of Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• Service Providers: Third-party vendors who assist with payment processing, shipping, or website operations, bound by confidentiality agreements
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice provided to affected users

5. Cookies & Local Storage

Our website uses browser localStorage to save your age verification status. This data remains on your device and is not transmitted to our servers. We may also use cookies for basic website functionality and analytics. You can disable cookies in your browser settings, though this may affect site functionality.

6. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

We do not store full payment card information on our servers. Payment processing is handled by third-party providers with their own security standards.

7. California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

• Know what personal information we collect and how it is used
• Request deletion of your personal information, subject to certain exceptions
• Opt out of the sale of your personal information (we do not sell personal data)
• Non-discrimination for exercising your privacy rights

To exercise your rights, contact us at info@liveforeternal.com.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our website is not directed to individuals under the age of 21. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "last updated" date. Continued use of the website after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

For questions, concerns, or requests related to this Privacy Policy, contact us at info@liveforeternal.com or Monday – Friday, 9am – 5pm Pacific.